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	<title>Ryan Anderson - Web Strategist &#187; Upcoming breakfasts</title>
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		<title>Getting past social media BS</title>
		<link>http://www.ryananderson.ca/2009/04/13/getting-past-social-media-bs/</link>
		<comments>http://www.ryananderson.ca/2009/04/13/getting-past-social-media-bs/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 18:43:50 +0000</pubDate>
		<dc:creator>Ryan Anderson</dc:creator>
				<category><![CDATA[Social Media Breakfast]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[chris greenfield]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ottawa]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Upcoming breakfasts]]></category>

		<guid isPermaLink="false">http://www.ryananderson.ca/?p=314</guid>
		<description><![CDATA[Let&#8217;s face it &#8211; we all know there&#8217;s a lot of it out there.  The important question is how we advance beyond the advice of self-proclaimed experts and integrate social media into our marketing in a way that moves the &#8230; <a href="http://www.ryananderson.ca/2009/04/13/getting-past-social-media-bs/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Let&#8217;s face it &#8211; we all know there&#8217;s a lot of it out there.  The important question is how we advance beyond the advice of self-proclaimed experts and integrate social media into our marketing in a way that moves the needle for our clients or our businesses.</p>
<p>To answer (at least some of) that question, Chris Greenfield, product strategist and Founder &amp; CEO of clever communications will be speaking at the next <a href="http://www.ryananderson.ca/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3NtYm90dGF3YTguZXZlbnRicml0ZS5jb20=">Social Media Breakfast</a> on the topic Social Media Hype: Getting past the BS and making it work.</p>
<p>From the description:</p>
<blockquote><p>When ROI means everything, businesses need to focus their social media efforts on their core business goals, with a realistic look at the resources and commitment required to execute well a social media program.</p></blockquote>
<p>I&#8217;ve worked with Chris many times in the past and I can vouch for him being one of the good ones.  He&#8217;s also an excellent speaker, so don&#8217;t miss the opportunity to see him in Ottawa.  Book your ticket today &#8211; <a href="http://www.ryananderson.ca/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3NtYm90dGF3YTguZXZlbnRicml0ZS5jb20g">http://smbottawa8.eventbrite.com </a></p>
<h2>When</h2>
<p>Wednesday, April 15, 2009 from 7:30 AM &#8211; 9:00 AM (ET)</p>
<h2>Where</h2>
<p>Gowlings<br />
160 Elgin Street<br />
Suite 2600<br />
Ottawa, K1P 1C3<br />
Canada</p>
<p><a></a></p>
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