Let’s face it – we all know there’s a lot of it out there.  The important question is how we advance beyond the advice of self-proclaimed experts and integrate social media into our marketing in a way that moves the needle for our clients or our businesses.

To answer (at least some of) that question, Chris Greenfield, product strategist and Founder & CEO of clever communications will be speaking at the next Social Media Breakfast on the topic Social Media Hype: Getting past the BS and making it work.

From the description:

When ROI means everything, businesses need to focus their social media efforts on their core business goals, with a realistic look at the resources and commitment required to execute well a social media program.

I’ve worked with Chris many times in the past and I can vouch for him being one of the good ones.  He’s also an excellent speaker, so don’t miss the opportunity to see him in Ottawa.  Book your ticket today – http://smbottawa8.eventbrite.com

When

Wednesday, April 15, 2009 from 7:30 AM – 9:00 AM (ET)

Where

Gowlings
160 Elgin Street
Suite 2600
Ottawa, K1P 1C3
Canada

Geoff Livingston and the Network Solutions team were out in full force at BlogWorld Expo, talking experts on all things social media to create a video series containing a ton of online marketing tips for small businesses. I was honoured to be asked to participate in the program.

To cap it all off, Network Solutions is producing the Solutions Stars Video Conference on October 29 at 1 p.m. It’s a totally free online conference (no travelling), which I’d say is a pretty great deal for small businesses.

To be able to be a part of a lineup of this calibre is humbling indeed:

If you’re a small business looking for more ideas on how to engage customers online, or if you just want a chance to hear great perspectives on social media from a group of really smart people, I highly recommend you take a bit of time out of your day next week.  I promise it will be the best $0 you spend all month.