File this under “posts I’ve meant to write for two years, but didn’t get around to it until I had a decent camera phone.”

This is the chip truck that sits in front of my bank.  One day, I noticed that painted on the side was the sentence:

If you love our fries, tell your friends.  If you don’t, tell us.

That’s a big part of social media, boiled down to its elements, isn’t it?  Spread the word about our product if you love it, and help us make it better if don’t.  Sometimes, all it takes is listening – really listening – to negative word of mouth.