On the left, Bell. On the right, its main competitor, Rogers. Demonstrating how much I actually pay attention to commercials, I had seen both of these campaigns, but every time I saw the slogan, I assumed that it was always associated with whatever commercial I was currently watching. It wasn’t until the other night when my girlfriend asked of the Bell commercial, “wait… isn’t that Roger’s slogan?”

If you’re going to share the joy, you might as well share slogans, too.