I'm a web strategist and PR guy exploring the changing face of communications. More →
The Cluetrain Ten Years Later
I’m admittedly a little tardy on this, but a few weeks back, RichardatDell tagged me in a meme that asked five questions about the Cluetrain ten years later. It’s taken me a bit of time to put together a meaningful response, but here are my answers. 1) What does the cluetrain manifesto mean to you? [...]
Read more →Today is Good People Day
If you don’t know who Gary Vaynerchuk is, you’re really missing out. I had never heard of him a month ago, until I kept hearing what a phenomenal guy he is. He’s a videoblogger who runs a wine business, but spends a lot of time talking about life, love and what really matters in life. [...]
Read more →The playground, the jungle gym and the community
As marketers, it’s easy to lose perspective on how the content we create affects the people we are talking to. In many ways, we’ve been trained not to even think about it and view marketing as the unwritten contract price of media subsidization. The old way of thinking is that we create ads, and the [...]
Read more →Changing Media Economics
I was in NYC last week, and got to spend a bit of time chatting about advertising with one of my favourite New Yorkers, Noah Brier. Of course, we talked about the way media consumption is changing and what it means to the traditional view of advertising, and one of his comments really clicked with [...]
Read more →The meaning behind the measurement
Sitting at a conference a couple of weeks ago, I sat in stunned silence as a member of a panel on gaming and engagement suggested that if interactive, gaming and social media wanted to grow its slice of the advertising pie, we would have to learn how to measure in terms of CPM. On the [...]
Read more →At ICE08 this week
This Thursday and Friday, I’ll be in Toronto attending Interactive Ontario’s ICE08 conference, and will be participating in a panel called “Convergence: Interactive Marketing Channels” with Jon Lax of Teehan and Lax, and Todd Henwood of Publicis Modem, moderated by David Crow of Microsoft and DemoCamp fame. From the site: Interactive marketing has transformed over [...]
Read more →Things you say that make you sound stupid
I’m very lucky to work with very smart people, as you might be as well. But the thing about very smart people is that they often make you question your estimation of them by saying very dumb things. Here are some of those things that drive me crazy… I’d love to hear yours. “Let’s flush [...]
Read more →My favourite Twitter hack
I’ve made it no secret that I’m a big fan of Twitter. Being instantly connected to a large number of people I consider intelligent and interesting whether I’m at my computer or on my Blackberry is an incredible thing. I’ve asked and answered questions, looked for help and helped others and have connected people and [...]
Read more →Why it pays to be a geek in PR
I’ve got a lot of geeky friends. In fact, most of my friends are a geek in some way, shape or form. They’re programmers and designers, but they’re also music geeks, theatre geeks, language geeks, running geeks, media geeks and so on, and for the most part, it’s a big part of why I enjoy [...]
Read more →The Social Startup
Every now and again, I’m asked to give lectures on marketing and social media. I truly enjoy doing it, simply because I enjoy the feeling of actually educating a room full of people and helping them understand something new or to shed a new light on something they already knew. I don’t think I’d ever [...]
Read more →
BloggingStream by 