I'm a web strategist and PR guy exploring the changing face of communications. More →
Lessons from Blog World Expo
Image by b_d_solis via Flickr
It’s been a crazy weekend, which is evidenced by the fact that I’m in Vegas, and back at my hotel before 10:30. I’ve spent the past three days at Blog World Expo, meeting bloggers, talking about creating and promoting content and generally putting faces to the usernames I see flying past [...]
Read more →Are you going to BlogWorld Expo?
I officially have the geekiest reason to fly to Vegas that most of my friends have ever heard. I’m headed to Blog World Expo this Friday, so if you’re going to be there, be sure to get in touch. The easiest way to reach me is to ping me on Twitter, or send an email [...]
Read more →Come hear me jibba-jabba about the internet
Okay, so this is a bit short notice, but if you happen to be down near Preston Street on Tuesday morning, you may want to swing by the Overlay.TV offices and join us for the third Social Media Breakfast. I’m going to be doing a brief talk on Reputation 2.0, and what companies need to [...]
Read more →Video and Measurement
For a lot of reasons, I’ve been thinking a lot about video lately – not only in terms of how it can help build brands and community through social media and PR, but specifically how we can understand what the results of this brand and community building mean.
In most cases, unless you’re spending a ton [...]
The Marketing Hypothesis
Though it’s often looked down on by consultant types, I’m a big proponent of planning, especially when it comes to web strategy and public relations. In mathematical terms, execution without a plan results in a vector that’s all magnitude and no direction – in other words, it takes a lot of energy to go nowhere. [...]
Read more →Communications Planning Ebook
For the past few months, I’ve been watching Dave Fleet develop his Strategic Communications Planning series with interest. He recently finished the series, and with some goading from the Twittersphere, he’s now turned it into a free eBook.
The book takes you through the context of the strategy all the way through to budgets and evaluation, [...]
A Social Media Lesson from a Chip Truck
File this under “posts I’ve meant to write for two years, but didn’t get around to it until I had a decent camera phone.”
This is the chip truck that sits in front of my bank. One day, I noticed that painted on the side was the sentence:
If you love our fries, tell your friends. If [...]
Social Media 2015
6am – your alarm goes off. You awaken to a song streamed over the web, and based on your musical preferences and the day of the week. You fumble, reaching for the skip button, to listen to the day’s top headlines from your news aggregation application. The clock gives you the weather report for the [...]
Read more →Fat Canary gets a logo
One of the main reasons I opted to name my company “Fat Canary” is the visuals element of the name. Luckily, a friend of mine felt this way as well and designed a new logo for me.
James is a software engineer so it may not be the “typical creative,” that we’re so used to seeing, [...]
Who does social media own?
The question of who “owns” social media has been raised a number of times, by a number of very smart people. Mitch Joel of TwistImage believes that it’s the digital agency who needs to educate themselves and take ownership of the social media landscape. Jeremy Pepper – one of the most intelligent voices in the [...]
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