I'm a web strategist and PR guy exploring the changing face of communications. More →
Social Media and Advocacy
As you probably read in my last post, Ottawa City Council is proposing to cut 100% of funding for most arts organizations, which would decimate local culture at a tax savings of about $4 per person, per year.
Unsurprisingly, this has caused a fair share of outrage from the local arts community and the people who [...]
Off-topic: Save the arts in Ottawa
I don’t typically use this blog to spout my own personal politics, but, well hell – I’m going to.
If you don’t live in Ottawa, you can pretty well ignore this post, but I’d rather you read it just so you can see how incompetent and short-sighted our local government really is.
As part of next year’s [...]
Social Media Crisis Planning – Build Your Network Before You Need It
Many brands and organizations are beginning to realize the value of the social web in developing their crisis communications plans. These new tactics and strategies can seem daunting, but they all amount to one singular goal:
Build your network before you need it.
It’s easy to get bogged down in new terms and unfamiliar territory, or to [...]
Your blog may have ruined your political career
A few months back, while giving a lecture on social media to a group of business students, they were surprised when I mentioned that when I’m vetting people for job interviews, I care more about their blog and Facebook page than I did their cover letter. Looks like Obama feels the same way.
From the Bulldog [...]
Great moments in advertising
This says more about my personality than it does about marketing, advertising or communications, but THIS is objectively the best commercial on TV, period.
Know your audience, and entertain them.
Read more →Geoff Livingston talks to social media stars – and me
Geoff Livingston and the Network Solutions team were out in full force at BlogWorld Expo, talking experts on all things social media to create a video series containing a ton of online marketing tips for small businesses. I was honoured to be asked to participate in the program.
To cap it all off, Network Solutions is [...]
So… you wanna grab some breakfast?
If you find yourself in downtown Ottawa tomorrow morning at 7:30 with a hankering for a bagel and some piercing insight on social media and community, stop by the offices of Gowlings at 160 Elgin and join us at the fourth Ottawa Social Media Breakfast. Now, we’ve been at capacity for over a week, so [...]
Read more →My glibness in the Globe and Mail
I was asked to do an interview for the Globe’s Report on Business about making the leap from a day job to being your own boss. The money pullquote:
“The hardest thing is the lack of human contact. As much as having to put up with the guy who’s constantly in your office talking about last [...]
Helping others through social media
When I talk to people outside the echo chamber about social media tools like Twitter or Friendfeed, there’s one key element of it that is very hard to get across – community. Of course, most businesses understand the idea of community as a group of people who share the same interests and can contribute their [...]
Read more →Reputation 2.0 at the Social Media Breakfast
Last Tuesday, I gave a presentation on Reputation 2.0 – reputation management in a social media environment. I was asked by a few people to put my slides up online, but since they have no real context without me standing in front of them talking, I figured I would write this to accompany the disembodied [...]
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