I'm a web strategist and PR guy exploring the changing face of communications. More →
Joining the conversation
“Joining the conversation” is a phrase that is often echoed in Web 2.0 and social media circles. Even now, a lot of PR professionals and clients are unsure of the benefit of entering this mysterious conversation, and don’t see the necessity. The reality is that if your product is worth talking about, good or bad, [...]
Read more →Caveat publicitor
Companies have begun to catch wind of this thing called social media and online PR. Apparently, they’ve heard, instead of trying to pitch newspaper reporters on your products and spending millions of dollars on paid media, you can get your customers to talk about your product or your company online. They’re not really sure what [...]
Read more →An introduction
This blog is about public relations, about social media, about where business-to-consumer communication is moving, and about how we as PR professionals can be a part of a major social shift rather than just a spectator in the arena. But more than any of these, this site is a way for me personally to wrap [...]
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