I'm a web strategist and PR guy exploring the changing face of communications. More →
The future of blogging and journalism
It’s hard to call anything that has to do with social media and blogging “the truth,” but I think this article from Steven Johnson comes about as close as you can to the truth about how blogging will affect journalism. Five Things All Sane People Agree On About Blogs And Mainstream Journalism (So Can We [...]
Read more →You don’t know what you’re doing
In reading this post from the Fast Company blog, I immediately thought of almost every project I’ve ever worked on in my professional career. PR is the art of making it seem like you know what you’re doing, and then being really good at figuring it out before anyone realizes you’re a fraud. "You need [...]
Read more →What getting my bike stolen taught me about PR
I’ll be honest: I was less than zen when I walked out of my house to find my bike had been liberated from its lock during the night. There was a lot of swearing and impotent rage, but I’ve since calmed down a little, and tried to make the best of a bad situation by [...]
Read more →Let’s do THAT.
My favourite thing about trends in marketing is the inevitable shoddy rip-offs of popular sites by me-too marketers. Such is the case with Walmart’s "The Hub" Social Networking site for cool Walmart shopping kids. It’s like, totally MySpace, you know? Oh – except they screen all content, don’t allow members to contact on another and [...]
Read more →Who’s listening – and more importantly, who’s talking?
There has been a lot of talk recently about the impact of the blogosphere on a product or a company. Some accuse bloggers of being rabble-rousing communists drunk on power, hell-bent on making companies run the way they deem fit. Others view it as the responsibility of companies to listen to their individual customers and [...]
Read more →Ignore social media and say goodbye to passionate users
Karl Long at the Futurelab blog writes a great piece on why social media matters to companies, even if its effect isn’t immediately evident on their bottom line: Would any big company recognize .5% of their market-share disappearing? Should they really give a fuck about that paltry number, is it going to hit their share [...]
Read more →PR Mantras
Every PR person has a list of phrases they find themselves repeating to every client, day after day. Deborah Schultz and David Parmet share theirs. My favourites are: David: Yes his blog is read by only 2,000 people but it’s probably the 2,000 people you most want to reach. Deborah: No, real evangelism, buzz and [...]
Read more →Dell launches blog, suddenly everyone an expert
Only in blogland would a company launching a blog be considered news, but hey – I’ll admit to being social media nerd, so I’m going to write about it too. Dell, if you’re unfamiliar, is one of those companies that we PR bloggers are talking about when we refer to clueless old-school companies who are [...]
Read more →Blogging Emails
I’m of the mind that anything you have to say that can make you look bad probably shouldn’t be said in an email. That’s extra true when it comes to pitching what are essentially strangers. I have had a number of emails blogged verbatim – most of them were pitches, so no big deal, but [...]
Read more →del.icio.us and PR
If you’re anything like I was a few months ago, you can tell that del.icio.us is a really powerful tool – you’re just not sure what to make of it, or really, what to do with it. As I explored it and adopted it more and more into my normal PR day, I discovered a [...]
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