I'm a web strategist and PR guy exploring the changing face of communications. More →
The world keeps getting smaller
On Monday, I had the pleasure of hearing Shel Israel, co-author of Naked Conversations, speak at a PR Blogger meetup in Ottawa, thanks to Joe Thornley of Thornley Fallis who arranged it. I talked to a lot of bloggers (as much as I could, as my voice was giving out all day) that I have been reading [...]
Read more →How to look like a total dick
It’s not hard, but there’s one surefire way to make yourself or your business look like a complete international asshole – start suing the little guy for using a word that’s already in the dictionary just because you decide you want to use it. Apparently, Apple, for whom I have extremely ambivalent respect, has taken [...]
Read more →PRWeek to launch editorial blogs
Keith O’Brien at Ubiquitous Marketing (and news editor of PRWeek) announces that starting September 28, PRWeek will be featuring free blogs on its site. The primary blog will be populated by our entire editorial team, giving our audience a chance to get to know the reporters, editors, production and art editors in a new way. [...]
Read more →What makes a successful blog?
I was watching the special edition of Glengarry Glen Ross this evening, and one of the special features on the disc is an interview between Jack Lemmon and Charlie Rose talking about “success.” Success, said Lemmon, is usually judged by what others think of you, rather than what you think of yourself. Real success can [...]
Read more →Corporations Bearing Gifts
After posing the question of credibility and gifts yesterday, it seemed like the thing to do would be to actually talk to one of the bloggers who were flown to Seattle for the big product announcement of the Zune. I talked to Glenn Peoples from Coolfer, who was more than willing to talk about his [...]
Read more →Does swag affect blogger credibility?
One of the major challenges facing anyone venturing into the social media PR world is that of how to capture the attention of a critical mass of bloggers. To date, the most effective way to get a blogger to write about a particular product was to offer them an experience of the product by sending [...]
Read more →The Next Big Idea
I’ll be in New York for the next few days for The Next Big Idea conference. If any bloggers want to get together for a drink, send me an email to my first name at ryananderson.ca.
Read more →Now I know what a heroin addict feels like
The email server is down at work. For designers, not such a big deal. For the PR guy – it’s like getting your methadone cut off in the middle of detox. As much as I try to ignore the fact that my emails are piling up on the server and there’s nothing I can do [...]
Read more →Movember public relations strategy
As I mentioned in my first post on the subject, I’m going to be spending the next few months helping a great cause called Movember. I also mentioned that I’m going to be using this blog to detail the PR efforts that we put into the event. I’m thinking about this as “open-source PR”. Hopefully, [...]
Read more →How NOT to pitch bloggers
Following my post on How to Pitch Bloggers, I want to post a link to Darren Barefoot’s (another fellow Canuck) post which details exactly how NOT to pitch bloggers. Lessons here: Don’t begin with "Dear Webmaster" Don’t talk to bloggers like they’re idiots Don’t pitch to blogs that obviously are not related to your content [...]
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