I'm a web strategist and PR guy exploring the changing face of communications. More →
Getting past social media BS
Let’s face it – we all know there’s a lot of it out there. The important question is how we advance beyond the advice of self-proclaimed experts and integrate social media into our marketing in a way that moves the needle for our clients or our businesses.
To answer (at least some of) that question, Chris [...]
This site is best viewed with utter contempt
I’m not a designer by any means, though I have done both print and web design work over my career. Though my CSS skillz don’t really get me any farther than changing a background colour or adding a border to a DIV, even I feel the absolute disdain that web designers have for Internet Explorer [...]
Read more →The myth of big
John Farquhar, President & Creative Director of Wild Mouse Advertising, has written an excellent post on his blog today about surviving in a new economy. When big companies are laying off employees in big numbers, there’s a huge opportunity for the small guys who work smarter to keep growing – even when the going is [...]
Read more →How to fix the newspaper industry
Though we’ve been talking about it for years, the fact that the newspaper industry is circling the bowl is something that has seemed to escape many journalists and media academics. Economic groups are taking bets on the next major newspapers to close up shop or go online-only. The fact of the matter is that it’s [...]
Read more →Social Media Breakfast Ottawa # 7
Spring is just around the corner, we’re about to get an exta hour of daylight, and young people’s fancy is turning to thoughts of social media and a light continental breakfast.
That’s right – Social Media Breakfast number 7 is coming up in less than two weeks. On March 11, we have the pleasure of having [...]
Working the bottom rung
It’s a bad time to be in the industry. People are losing their jobs left and right, and as a junior employee who’s probably not bringing in new business, how do you keep your job? Regardless of the economic climate, there are a few tips that will not only help you keep your job, but [...]
Read more →Connecting the world in 140 characters
We call Twitter, Facebook, Myspace and the like “online communities,” but many people find that label hard to swallow. After all, communities care for one another, support each other and are brought together by something deeper than shared interests or geography.
If nothing else was going to convince you that these services are more than just [...]
Croissants and Social Media – Together Again
It’s been a little while since last we met, but we’re kicking off the first Social Media Breakfast of the year in style with special guest speaker Stuart MacDonald; CEO of TripHarbour.ca, founder and former CMO of Expedia.ca, and co-founder of the MESH conference. He’s going to talk about how social media has helped him [...]
Read more →Social Media Strategy begins with one question
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I talk to a fair number of people who want to pick my brain about their social media strategy. These conversations are often cut short, after I ask them one question: “What do you want to accomplish?”
I seems like a fairly obvious question, but it’s one that stumps a lot of people. The [...]
Where does influence come from?
I started to really think about the value of social media versus plain old television ads recently when I made a major, high-involvment purchase – I bought a car. I’m not a car expert, but I’m definitely someone who will do the research to make sure that what I’m getting is not only the best [...]
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