I’ve been blogging since 2005, and while I’ve never considered myself a prolific blogger, this past year I haven’t even been a periodic blogger. In fact, I’m a bit embarrassed to admit that it’s been almost a year since my last post.
The reasons? Well, a few things, but mainly it’s that my return on blogging was getting lower, and as a result I decided to cut back the time I spent on it. So, to say that I wasn’t blogging because I was too busy isn’t particularly accurate, but because I was busy, I didn’t make time for it.
The thing is, I’ve noticed that after almost a year off from blogging, I’ve missed something important that blogging gave me – an outlet that forced me to continually keep on top of trends and made me constantly think about marketing and synthesize those thoughts. In short, blogging made me smarter.
So, now with a new look to the site, I’m planning to make more time for blogging in 2011. I still plan to stick to the tenet of only posting when I have something to say, but I can at the least say that I’ll post more often than never. Hopefully the quality won’t go downhill as a result.