Futuristic digital man, recovering PR guy, magic beansman, aspiring know-it-all. Chief Strategy Officer at Northern Army. More...

Social Media 201 – Class is in session

When we all first started talking about this whole new “social media” thing, our biggest problem was the need to explain what exactly it was, why it was important, and show how it was going to change the face of business.  Today, there’s still a need to help people understand the basics, but there’s an increasing need to move beyond the fundamentals and start thinking about how social media can be improved for those who have been working at it for a couple of years.

That’s why I’m extremely excited that one of my favourite bloggers, Collin Douma, Proximity BBDO’s VP of Social Media, and all around great guy is coming to Ottawa to speak at the next Social Media Breakfast, and that his topic of discussion is focused on the elements of social media for the people who are already doing it, and understand the need to join the conversation.

From the talk’s description:

Social Media is changing the game . . . We get it already.

Now what?

Where does if fit in the organization? What skill sets best determine a social media lead? Do you hire an expert, an agency or go it alone? Do we focus on the one-offs, or look at this as a discipline over the long haul. What sort of commitment does it take to really make an impact with your brand in the social space?

You can read Collin’s blog at Radical Trust and follow him on Twitter as @collindouma, but you definitely don’t want to miss him at Social Media Breakfast Ottawa #13 on December 3.

As always, the event will be held in the offices of Gowling Lafleur Henderson, our wonderful season sponsor.  If you want to register, you can do so at http://smbottawa13.eventbrite.com.  Hope to see you there!


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  1. Ryan,

    I would absolutely love it if you proposed to Collin Douma that social media is not changing the game as much as its adding new pieces or, perhaps, another environmental layer on top of communication that require a more immediate situational strategy.

    I’d be interested in what someone from BBDO might say, hoping they point out that social media is merely an extension of the concept from another BBDO alum that a brand is the relationship between the company and the consumer.

    Wish I could be there. 🙂

    All my best,

    • It’s funny – I’m always really skeptical about presentations on social media from agency people, but Collin is definitely one who gets it, and probably as intolerant as anyone of the snake oil salesmen.

      It’s a good point, though. In our hurry to talk about what’s changed, we often leave out what hasn’t.

      If you happen to find yourself up at 5am your time, you could always follow the discussion and tweet a question with the hashtag #smbottawa. 🙂