Futuristic digital man, recovering PR guy, magic beansman, aspiring know-it-all. Chief Strategy Officer at Northern Army. More...

Doing a little good

I think most people I know are like me in that they wish that given all of the negative news we hear every day, that we could do more to help.  More to make the world greener, more peaceful – in general, we want to do more change the world, but we’re not sure where to start.

My friend Faisal recently had the same epiphany – and his response was to create something that would not only allow him to make a bit of a difference, but to make it that much easier for everyone to do even a little bit of extra good for the world.

His idea was to create a plugin for your web browser called DoGooder, that allows you to alter the ads you see on any website, and instead display ads from charities, green organizations and advocacy groups.  It allows organizations to get their message out to a plugged-in audience, and on top of that, 50% of profits are donated to green charities.

Is making a passive donation to charity enough?  No, probably not.  But it’s a start, and more than that, a constant reminder to do a little more to make the world a better place, while doing a little to help organizations that are doing just that.

The plugin takes about 3 seconds to install, and works on most browsers.  Check it out at http://www.dogoodhq.com


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  1. Cool idea, but, I think it may be illegal. Despite the Good Cause aspect, this plug-in essentially alters the online real-estate of the host website (granted, on a browser by browser basis), which will make publishers who rely on ad revenue pretty miffed.

    (Trust me, I speak from experience, having done PR for the much-reviled Gator for 6 years. http://www.clickz.com/1501721)

  2. Todd,

    Great feedback. I’ve been through this ad nauseam on another blog, so forgive me for keeping it short. 🙂 The DoGooder does not blocks ads, ads still get served and publishers still get paid. I am sure you have wonderful insight into the matter though, and do appreciate your critique. Many thanks.

    Good on you,

    Faisal M Sethi