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	<title>Comments on: Social Media Strategy begins with one question</title>
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	<link>http://www.ryananderson.ca/2009/01/24/social-media-strategy-begins-with-one-question/</link>
	<description>Web strategy, design and communications.</description>
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		<title>By: wearepauls</title>
		<link>http://www.ryananderson.ca/2009/01/24/social-media-strategy-begins-with-one-question/comment-page-1/#comment-505</link>
		<dc:creator>wearepauls</dc:creator>
		<pubDate>Thu, 19 Feb 2009 08:18:06 +0000</pubDate>
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		<description>Yes people don&#8217;t like messages, and advertising in social media channels so the best way of advertising  anything  just choose  our ad company. We can fly your Ad across the entire USA. We fly over crowded beaches, rush hour traffic, ballparks, race tracks, festivals, rock concerts, theme parks, parades...just about anywhere, in fact!</description>
		<content:encoded><![CDATA[<p>Yes people don&rsquo;t like messages, and advertising in social media channels so the best way of advertising  anything  just choose  our ad company. We can fly your Ad across the entire USA. We fly over crowded beaches, rush hour traffic, ballparks, race tracks, festivals, rock concerts, theme parks, parades&#8230;just about anywhere, in fact!</p>
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		<title>By: Katie Adams</title>
		<link>http://www.ryananderson.ca/2009/01/24/social-media-strategy-begins-with-one-question/comment-page-1/#comment-504</link>
		<dc:creator>Katie Adams</dc:creator>
		<pubDate>Sat, 24 Jan 2009 20:03:18 +0000</pubDate>
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		<description>Thank you, thank you, thank you for bringing people back to basics.  I continue to be amazed how many business people become infatuated with tools and make investments of their company&#039;s human talent and time without asking &quot;how will this tool help my co./org. achieve our purpose&quot;?  And then they chalk their experiments (i.e. with SM) up as &quot;failures&quot; because they never had any metrics in place to gauge success as it would relate to their overall business strategy.  Keep up the good insight-gathering and sharing!</description>
		<content:encoded><![CDATA[<p>Thank you, thank you, thank you for bringing people back to basics.  I continue to be amazed how many business people become infatuated with tools and make investments of their company&#039;s human talent and time without asking &quot;how will this tool help my co./org. achieve our purpose&quot;?  And then they chalk their experiments (i.e. with SM) up as &quot;failures&quot; because they never had any metrics in place to gauge success as it would relate to their overall business strategy.  Keep up the good insight-gathering and sharing!</p>
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