http://www.ryananderson.ca/2008/09/08/video-and-measurement/ Public Relations and Digital Strategy Fri, 05 Mar 2010 15:06:02 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.ryananderson.ca/2008/09/08/video-and-measurement/comment-page-1/#comment-459 Ryan Anderson Tue, 09 Sep 2008 14:13:03 +0000 http://www.ryananderson.ca/?p=235#comment-459 What will be really interesting is when we can apply this same measurement technology and methodology outside the traditional web to network content. Then television advertising will be forced to measure itself on interactive's terms, rather than the other way around. What will be really interesting is when we can apply this same measurement technology and methodology outside the traditional web to network content. Then television advertising will be forced to measure itself on interactive’s terms, rather than the other way around.

]]> http://www.ryananderson.ca/2008/09/08/video-and-measurement/comment-page-1/#comment-460 Katie Paine Tue, 09 Sep 2008 10:44:33 +0000 http://www.ryananderson.ca/?p=235#comment-460 Thanks for the plug, and thanks for this tip . What we're seeing is huge difference in engagement levels on videos and the notion that we can parse that down to individual parts of a video is really intriguing. Thanks for the plug, and thanks for this tip . What we’re seeing is huge difference in engagement levels on videos and the notion that we can parse that down to individual parts of a video is really intriguing.

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