Comments on: The Marketing Hypothesis

By: marketing plan strategic

marketing plan strategic — Sun, 28 Dec 2008 17:34:11 +0000

marketing plan strategic…

Your topic Business Blog – Advice, Story & Inspiration for Entrepreneurs was interesting when I found it on Sunday searching for marketing plan strategic”…

By: Ryan Anderson

Ryan Anderson — Fri, 26 Sep 2008 19:44:15 +0000

Absolutely – planning in business is one of the most important things that
you can do. But, with any business, if you stick to a plan because it's the
plan and don't adapt to changes, you're dead. You could spend hundreds of
hour researching and plotting out every eventuality, but no matter how
prepared you are, you can't predict outcomes 100%.

By: Sebastian Gatica

Sebastian Gatica — Fri, 26 Sep 2008 19:06:59 +0000

As PR student, the emphasis of planning is stressed. Strategic plans, communication plans, business plans, etc. Without a plan you're dead in the water.

So, initially, I agree with regards to having a plan. It's the sticking with it that has some gray areas.

As important as having a plan is, it is equally important to come back and have review performances. Part of being smart is acknowledging, like you mentioned, that the world is constantly changing...especially on the Web 2.0. and that to be successful you must change with it. To stick with a plan and just assume it will take you to the promise land is naive, to say the least.

Secondly, something that needs to be taken into consideration about not only your friend's plan, but anyone's plan, is that maybe they didn't succeed the first time around because their plan wasn't very well thought out in the first place.

I'm not saying this is the case, but there are many people out there who, before they start changing philosophies on how to market their product, service, etc., need to take a closer look at how they put together a plan in the first place.

Either way, planning is still an essential part of marketing success and should never be overlooked!