Ryan Anderson dot ca

For the past few months, I’ve been watching Dave Fleet develop his Strategic Communications Planning series with interest.  He recently finished the series, and with some goading from the Twittersphere, he’s now turned it into a free eBook.

The book takes you through the context of the strategy all the way through to budgets and evaluation, and Dave provides suggestions for best practices along the way.

If you’re new to strategic communications planning, this is a must-read.  The amount of information might be a bit overwhelming, but it’s an excellent framework for anyone who needs to write a detailed communications plan.

Thanks for a great resource, Dave!