I'm a web strategist and aspiring know-it-all with a passion for all things digital. I've worked in PR, advertising and not-for profit industries, and now I run a creative agency. These are the things I think about, and am sometimes compelled to write. More...

A Social Media Lesson from a Chip Truck

Aug 01 2008
2

File this under “posts I’ve meant to write for two years, but didn’t get around to it until I had a decent camera phone.”

A social media lesson from a chip truck.

This is the chip truck that sits in front of my bank.  One day, I noticed that painted on the side was the sentence:

If you love our fries, tell your friends.  If you don’t, tell us.

That’s a big part of social media, boiled down to its elements, isn’t it?  Spread the word about our product if you love it, and help us make it better if don’t.  Sometimes, all it takes is listening – really listening – to negative word of mouth.

  • http://prkeener.blogspot.com Kerri Birtch

    I love that. So simple, but so true. That chip truck is awesome by the way – you were right to wait until you could do it justice.

    How are their fries though? ;)

    -Kerri

  • http://www.ryananderson.ca Ryan Anderson

    I’ve actually never tried them. I’m apparently among the few Canadians who really doesn’t like poutine.