Comments on: Who does social media own?

By: Ryan Anderson

Ryan Anderson — Mon, 28 Jul 2008 20:09:20 +0000

In the agency world, the concept of ownership comes up a lot. Who’s the creative lead, and who’s making the strategic decisions ultimately dictates who gets more of the budget. TV lobbies for TV, interactive lobbies for interactive. It’s one of the reasons that the industry is so slow to change or evolve. There are too many parties looking out for their own best interests instead of the clients’.

By: Liz

Liz — Mon, 28 Jul 2008 17:58:18 +0000

To tell you the truth, this is a question that would never even occur to me to ask! I’m coming from a different perspective but it helps to read about another side of the social media issue.

By: katie schwartz

katie schwartz — Mon, 28 Jul 2008 13:36:29 +0000

Great post.

I’m quite interested in the role social media is, and will continue to play in how writers/artists, etc., hock their wares and as convergence of traditional and new media flourishes.

You summed it up flawlessly for me (thanks) “Over time, social media won’t be clamoring for a spot at the table with television and interactive – it will be deciding the involvement of all the players”