I'm a web strategist and aspiring know-it-all with a passion for all things digital. I've worked in PR, advertising and not-for profit industries, and now I run a creative agency. These are the things I think about, and am sometimes compelled to write. More...

Things you say that make you sound stupid

I’m very lucky to work with very smart people, as you might be as well. But the thing about very smart people is that they often make you question your estimation of them by saying very dumb things. Here are some of those things that drive me crazy… I’d love to hear yours.

    • “Let’s flush out the idea.” It amazes me how many people say this. What you want is to flesh out an idea, as if the idea was a skeleton, and you needed to add flesh to it to make it complete. If you have no ideas and you want to flush them out, as you would a terrorist, I suppose that’s acceptable. Also, if your ideas are shit, you should probably flush them out anyway.
    • “We’ll need to action that.” Action is not a verb. The verb form of action is “do.” Your flagrant waste of syllables is causing global warming.
    • “Let’s ideate around that.” First rule of language – you can’t just make up whatever word you want and start using it, much less tenses of that word unless you are Shakespeare. You, my friend, are no Shakespeare.
    • “Jimmy and myself…” I don’t know when we started using the reflexive pronoun to refer to ourselves, but it’s wrong – and pointless. The correct version is “me” or “I” depending on the sentence. If you’re confused, take the other person out of the story, and you’ll see which pronoun you should use. “Jimmy and I went to the store,” but “Hernando came to the store with Jimmy and me.” (Disclosure: I didn’t understand this one until I was about 24 and my grammar nazi boss corrected me. My kindergarten teacher taught me that it was ALWAYS “the other person and I.” I hate her so much.)
    • “I literally wet myself,” or any other variant of creating emphasis by stating something you didn’t literally do. “Literally” is not intended as punctuation. When you use this word incorrectly, you actually say the opposite of what you mean. Unless your boss goose-steps around the office and wears a red arm band he is not, in fact, “literally a Nazi.”
    • “Let’s take a decision.” I’ve noticed that it’s usually bureaucrats and government types who use this, and I’m not sure why. I’m not sure it’s technically wrong, but it makes you sound like a government-bot, which is a good enough reason in my books.
    • “A whole nother story…” Really? Come on!

      And, the bonus round…

      • “Media is…” The word media is plural – one medium, two media. Same rule applies to social media. Anal, but I’ve found this distinction actually helps me understand the concept of social media better. When you start thinking of it as a collection of individual media that are inherently social, it makes more sense than one amorphous idea.

      By way of disclosure, I should point out that yes, I do correct people’s grammar on a constant basis, and am very unpleasant to be around.

      • http://melle.ca Melle

        Another all too common one in the corporate sphere is “around”. Meetings around topics, discussions around ideas, testing around defects. Sooo…technically people really want to avoid all these topics, discussions, and defects and address everything else?

        A second I’ve been introduced to in my current workplace is “planful”. “We want to proceed in a planful manner.” “We need to be planful about strategy.” Like verbal fingernails on a blackboard…

      • http://www.ryananderson.ca Ryan

        You’re right – I never considered that one. I’m not sure why we can’t just talk like humans at work… it works for everyone else.

        “Planful” is just terrible. I suggest that you punch anyone you work with who says that.

      • http://peterwest.wordpress.com/ Peter West

        How about “industry-leading” company. Oh please, please no more industry leaders.

      • Susan

        My current pet peeve (I rotate them), is the reply “Really?” when I state something. I find myself answering, “No, I’m lying to you”……

      • http://www.web2dotwhat.com Kelly Rusk

        “Utilize”

        First of all, it’s a useless word. As when people speak it, they usually mean ‘use.’

        Utilize, however, is supposed to mean using an object for a purpose other than its intended purpose. Such as “he utilized a screwdriver to open the door.”

        Though in that case, it’s perfectly acceptable to use “use” anyway. Most people use it incorrectly because they think it makes them sound smarter, though it does not. In fact, I grant them negative points.

        Glad I could get that off my chest.

      • Andrew

        My least-liked:

        “synergies”
        “value-adding”
        people who say “nip it in the butt”
        using “access” as a verb (though I catch myself doing it)

        and my most recent favourite:

        “motivationalize”

      • http://www.radicaltrust.ca collin

        “Your flagrant waste of syllables is causing global warming.”

        ha ha ha ha ha !!!!!

        Quote of the day :-)

      • mia

        Say what you mean: People greet by asking: 'How are you?' and are answered “I'm fine” – but are you ‘fine’? Isn’t that for your admirers to decide? If you meant: “I’m well” why not just say that.
        Another one of these: “It’s a pleasure” – to be honest, did you really pleasure yourself in this action? Or did you mean to say “Your welcome”

      • http://www.makestuff.eu Chris McClelland

        > Or did you mean to say “Your welcome”

        Oh the irony…