Comments on: Crash course on PR & Social Media

By: Ryan Anderson

Ryan Anderson — Wed, 26 Dec 2007 21:18:27 +0000

Thanks for all the suggestions, everyone. I’ve got a great list of resources that I’ll post in the new year. Hopefully, it will be helpful to someone.

Dr. Jim – public relations sounds really confusing. I think I’m going to go back to my job at KMart.

By: Dr. James de Jarnette

Dr. James de Jarnette — Wed, 26 Dec 2007 16:15:42 +0000

Public relations is far more than strategies and a technical understanding of the different media platforms available to present your message. It is a deep understanding of human motivation, human development, human emotions with a big nod to psychoneurophysiology and giving the target audience ways to be heard and know that another human being hears them. The combination of having the members of the target audience feel that they have been felt actually changes brain chemistry and is the beginning of attachment relationship. It will not only get the product sold, but build in relationship, that means repeat business.

By: Bob LeDrew

Bob LeDrew — Fri, 14 Dec 2007 20:19:24 +0000

The Common Craft videos are awesome resources. How much time do you have to deliver the content? If you have a lot, why not take a page from what Chris Brogan did at Podcamp Toronto last year — he hosted a session called “Let’s Make Something.” and a bunch of people just did a podcast right there and then. You could ping him for details.

On podcasting, I’m partial to Leesa Barnes’s Podonomics site.

And remember what Joe’s alter ego Terry always says on IPR: A tool is not a strategy. A tool is not a strategy. A tool is not a strategy.

By: Ryan

Ryan — Fri, 14 Dec 2007 16:29:21 +0000

Thanks Joe – that was one of the resources I was already planning on using!

By: Joseph Thornley

Joseph Thornley — Fri, 14 Dec 2007 12:57:01 +0000

Oops. That TinyURL doesn’t work. I don’t know why. Here’s the complete link http://www.propr.ca/index.php/2007/joes-social-media-bookshelf/

By: Joseph Thornley

Joseph Thornley — Fri, 14 Dec 2007 12:55:17 +0000

Hi Ryan,
You’ll find some suggestions at http://tinyurl.com/3afue5.