Comments on: The failures of the Christmas slogan generator

By: Pre Lit Christmas

Pre Lit Christmas — Thu, 27 Nov 2008 12:18:53 +0000

Maybe once in a blue moon I suppose. Maybe next Christmas season's ad campaign. I can't wait to get our Pre-Lit Christmas tree out and start trimming it.

By: Bob Jenkins

Bob Jenkins — Sun, 23 Nov 2008 09:13:12 +0000

You really can't beat the squirrel or whatever it is holding the Christmas wreath though. That is too cute.

By: LED Christmas Lights

LED Christmas Lights — Wed, 19 Nov 2008 18:11:32 +0000

On the left, Bell. On the right, its main competitor, Rogers. Demonstrating how much I actually pay attention to commercials

By: Ryan

Ryan — Wed, 12 Dec 2007 17:08:26 +0000

Advertising 101:

January – October: “Buy, buy, buy.”
November – December: “Give, give, give”

By: Nick Iannitti

Nick Iannitti — Wed, 12 Dec 2007 16:26:05 +0000

I’m not sure if you’ve noticed, but Zellers also appears to have stolen the schtick that Best Buy was doing last year (and is continuing this year): “discover the wow.” While they didn’t steal the slogan directly, they did steal the concept of people giving “reactions” to each other as opposed to simply presents. What really made it obvious on the Zellers commercial was that the first woman opens a large gift box and takes out the word “WOW” which is printed in such a similar font to the Best Buy posters, it’s hard not to notice.

It’s nice to see that even the large corporations haven’t forgotten that the real meaning of Christmas is sharing. Oh, and the birth of our saviour, longer store hours.

By: Charlotte

Charlotte — Wed, 12 Dec 2007 15:55:00 +0000

OMG!! That is too funny, Ryan. (Both the Bell/Rogers slogan match and the margarine/childhood obesity campaign.) This is definitely going in my blog’s weekly wrap-up of good reads. Thanks to you (and your girlfriend!) for the tip-off.

By: Ryan

Ryan — Wed, 12 Dec 2007 13:19:33 +0000

Telus’ campaign right now is “Meet Awesome,” which to me is a horrible insult to advertising copy.

The funny thing is, Bell is Cossette and Rogers is Publicis. This has been going on for weeks now, though. I’m surprised that one of them didn’t pull their campaign.

Reminds me of a time when I was at the PR firm that we came up with the same slogan for a childhood obesity campaign as a margarine company. Luckily, we caught it in time. Still, I guess things like that happen from time to time.

By: steve

steve — Wed, 12 Dec 2007 07:19:04 +0000

that is seriously hilarious. they’re both such big lumbering dinosaurs of companies they probably share the same marketing department and haven’t even noticed yet.

“oh crap – we still have staff working in that building? rogers moved in last year. whoops!”

By: jted

jted — Wed, 12 Dec 2007 06:26:04 +0000

My ‘guess’ is that the competing ad agencies both did concurrent market research on the same demographic at the same time and their super-computers (ie: Macs) spat out the same ad. Bell added the obligatory beaver, Rogers added the ubiquitous glitter. Oh what fun.

Telus did similar research, and came close to signing off with “The Joy Share”, but then stuck with the DJ fish.

By: Danny

Danny — Wed, 12 Dec 2007 05:18:19 +0000

DOES stuff like that happen often ? Maybe once in a blue moon I suppose. Maybe next Christmas season’s ad campaigns, one company may hold back until they see the competitor’s slogan or have a back up ad.

Danny (Ottawa613 on Twitter)