http://www.ryananderson.ca/2007/11/14/are-marketers-addicted-to-transaction/ Web strategy, design and communications. Thu, 12 Jan 2012 04:15:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ryananderson.ca/2007/11/14/are-marketers-addicted-to-transaction/comment-page-1/#comment-339 Communities and markets - biginfo.org Sun, 18 May 2008 18:45:33 +0000 http://www.ryananderson.ca/2007/11/14/are-marketers-addicted-to-transaction/#comment-339 [...] Written by The Smart Guy  |  under News A posting on Ryan Anderson’s New PR blog got me thinking last night. The push is on for marketers, PR professionals and advertisers to [...] [...] Written by The Smart Guy  |  under News A posting on Ryan Anderson’s New PR blog got me thinking last night. The push is on for marketers, PR professionals and advertisers to [...]

]]> http://www.ryananderson.ca/2007/11/14/are-marketers-addicted-to-transaction/comment-page-1/#comment-338 Bernard Gauthier » Blog Archive » Communities and markets Sat, 12 Jan 2008 19:27:49 +0000 http://www.ryananderson.ca/2007/11/14/are-marketers-addicted-to-transaction/#comment-338 [...] posting on Ryan Anderson’s New PR blog got me thinking last night. The push is on for marketers, PR professionals and advertisers to [...] [...] posting on Ryan Anderson’s New PR blog got me thinking last night. The push is on for marketers, PR professionals and advertisers to [...]

]]> http://www.ryananderson.ca/2007/11/14/are-marketers-addicted-to-transaction/comment-page-1/#comment-337 Bernie Sat, 12 Jan 2008 03:19:49 +0000 http://www.ryananderson.ca/2007/11/14/are-marketers-addicted-to-transaction/#comment-337 Or maybe we shouldn't confuse the two at all. Maybe transactions should be just that. You have what I need. I have what you need. We exchange. Even if we mutually agree to do this on an ongoing basis, it's still just transaction. It's not nearly community. And maybe community should remain something entirely different from transaction. Maybe it should be more about shared values rather than "valuable savings," understanding rather than Overstock. Or maybe we shouldn’t confuse the two at all. Maybe transactions should be just that. You have what I need. I have what you need. We exchange. Even if we mutually agree to do this on an ongoing basis, it’s still just transaction. It’s not nearly community. And maybe community should remain something entirely different from transaction. Maybe it should be more about shared values rather than “valuable savings,” understanding rather than Overstock.

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