I just came to the realization that I hadn’t written anything in almost a month. The reason is simply that October (and the weeks leading up to it) have been fairly mental, and I’ve once again gotten stuck in “no time to think” mode.
October began with a trip to New York with Brady to meet with some industry reporters and bring them up to speed on what we’re up to – all very fun. I enjoy those trips mostly because reporters writing on the digital space know so much about it, and have such strong opinions that for the most part never get published. Picking the brain of those who spend all of their time reading, writing, thinking and analyzing our market is always eye-opening.
The past two weeks, on top of the daily grind, have been made up of researching and preparing for a two-day workshop that Brady and I are going to be giving in Singapore on the 25th and 26th on branded entertainment and social media. I’m incredibly excited about that, though I’m dreading the 20+ hours of flying it’s going to take to get there.
The group is going to be made up mostly of marketing directors of Asian telecom, financial and consumer goods companies, and the subject is going to cover everything from how the media is changing to examples of marketing with branded entertainment and reaching clients through social media channels.
So, if anyone has any recommendations on things to do in Singapore, tips on presenting to a Singapore audience or dealing with massive jetlag, I’d love to hear them.
