Who will miss you when you’re gone?
Ryan Imel at Copyblogger asks an interesting question, one that I think applies to much more than just blogging, but to marketing, business and life in general.
Who Would Miss Your Blog?
It’s a simple question, but one that provokes some interesting thoughts. If you are truly serving a niche with your blog, they should miss you if you’re not there
As Ryan points out, this is a very effective meditation for every business to think about. Who would miss your product, your business, your brand… who would miss you?
Personally, I can think of a number of brands I use – Apple, for instance – that I would miss if they suddenly went away. On the other hand, there are a number of brands that would affect me not at all. If you’re in the latter camp, you should probably think about how you’re actually effecting people, rather than just shouting that you’re the best.
