Everyone knows someone who absolutely should blog, but doesn’t. Someone with a ton of insight to share with the world, who would genuinely improve the overall quality of the content online. My friend and former boss Bernie Gauthier was such a person until about a month ago. Since then, he’s written some of the best and most thoughtful posts I’ve read in the industry.
Bernie is one of the smartest PR minds I have ever met, and is an excellent writer to boot. This is definitely one for the RSS reader as his posts are far between, but as high a quality as you could ask for. It’s an interesting read especially because he tends to stay out of the typical conversations that get rehashed over and over, which is refreshing. He runs a PR firm and is finishing a PhD. in communications, so his insight tends to combine an academic approach along with an industry background.
His most recent post is an excellent argument for transparency and establishing trust in business, linking low voter turnouts to the rise of consumers increasingly eschewing traditional ways of buying and instead opting for direct selling and purchasing through sites like ebay and craigslist. Good reading.
Bernie, I’ll be expecting that cheque in my mailbox.
