Comments on: So we’re not the champions http://www.ryananderson.ca/2007/06/07/so-were-not-the-champions/ Web strategy, design and communications. Thu, 12 Jan 2012 04:15:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bruce Firestone http://www.ryananderson.ca/2007/06/07/so-were-not-the-champions/comment-page-1/#comment-280 Bruce Firestone Thu, 07 Jun 2007 19:09:56 +0000 http://www.ryananderson.ca/2007/06/07/so-were-not-the-champions/#comment-280 I am a big fan of Ryan's too. How many people can make a PR budget of less than a $1,000 result in sell out after sell out for the Third Wall Theatre Troop? It helps to use a bit of ingenuity and guerrilla marketing to get some earned media exposure. Like the Media Release for a new play reads: "COUP IN BOARD ROOM-- CEO STABBED DOZENS OF TIMES!" That's the tag line for a Media Release for... Julius Caesar. Go Ryan, Go! Dr. Bruce M. Firestone I am a big fan of Ryan’s too. How many people can make a PR budget of less than a $1,000 result in sell out after sell out for the Third Wall Theatre Troop?

It helps to use a bit of ingenuity and guerrilla marketing to get some earned media exposure. Like the Media Release for a new play reads: “COUP IN BOARD ROOM– CEO STABBED DOZENS OF TIMES!”

That’s the tag line for a Media Release for… Julius Caesar.

Go Ryan, Go!

Dr. Bruce M. Firestone

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