A ballsy viral from Microsoft
Microsoft recently launched a brilliant online video for their Digital Advertising Solutions division, portraying a breakup between advertising and the consumer. Interesting, especially since this division’s customers are exclusively advertisers.
As much as I am an unapologetic Apple fanboy, Microsoft is going to be one of the major forces shaping the future of advertising and media. Their challenge is communicating that to the public who only sees the corporate, lawyer-laiden behemoth side of the company… one that is increasingly being overshadowed by real innovators within the company.
It will be interesting to see where this goes.
[via The Hard Sell Blog]
This is ballsy, but brilliant…