I'm a web strategist and aspiring know-it-all with a passion for all things digital. I've worked in PR, advertising and not-for profit industries, and now I run a creative agency. These are the things I think about, and am sometimes compelled to write. More...

Sounds like a good reason to me…

Jan 31 2007
3

From a friend of mine who just took over an executive director role at a not for profit festival:

Hi, I’d like to cancel my Yellow Pages ad.

Okay sir, can I ask why?

Because it’s the year 2007.

…

Sounds like a good reason to me.

  • http://www.canuckflack.com Colin McKay

    For a second there, I was going to stand up for Yellow Pages listings.

    Then I remembered that, in their online directory, they never include a direct hyperlink to a company or a store’s website – if there’s one available.

    It’s all about keeping people inside the Yellow Pages fenceposts – in print and online.

    I mean – the GD listing for Magma doesn’t have a hyperlink!

  • http://www.ryananderson.ca Ryan

    You would think that they would do more with their online properties… there’s so much potential.

    As for their print edition, I actually saw a phonebook the other day and realized that I hadn’t seen one for almost a year. Odd to think, but do you have one in your office?

  • Pingback: Sounds like a good reason to me too at coup d’oeil