I'm a web strategist and aspiring know-it-all with a passion for all things digital. I've worked in PR, advertising and not-for profit industries, and now I run a creative agency. These are the things I think about, and am sometimes compelled to write. More...

The glamour of PR

Sometimes, I talk with students who want to go into PR because it seems glamorous – full of parties and big events. I’m always quick to remind them that for every day you spend in situations like that, you spend five doing things like calling every university publication in the country.

Suffice it to say, I was not at a party today.