Keith O’Brien at Ubiquitous Marketing (and news editor of PRWeek) announces that starting September 28, PRWeek will be featuring free blogs on its site.
The primary blog will be populated by our entire editorial team, giving our audience a chance to get to know the reporters, editors, production and art editors in a new way.
As someone who spends a lot of his time doing media relations, I think this is great – and I wish more publications did it. It’s a whole lot easier to know what to pitch someone, and more importantly what NOT to pitch them, when you can read them on a regular basis outside the formality of AP style.
If other major publications followed the lead of the few blogging publications, I expect there would be a lot fewer complaints about PR people pitching them stories that don’t fit with their editorial coverage.
