How NOT to pitch bloggers

Following my post on How to Pitch Bloggers, I want to post a link to Darren Barefoot’s (another fellow Canuck) post which details exactly how NOT to pitch bloggers. 

Lessons here:

  • Don’t begin with "Dear Webmaster"
  • Don’t talk to bloggers like they’re idiots
  • Don’t pitch to blogs that obviously are not related to your content
  • Referring to people by their general title rather than their name is a big time-saver

All of these seem pretty obvious, but I’m sure that most of the blog pitches that will occur over the next year or so will be low-level workers instructed that they need "online buzz" by some VP who doesn’t really know what that means.

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One Response to “How NOT to pitch bloggers”
  1. Dear Webmaster. I suck. « PR PRep

    [...] Dear Webmaster. I suck. With the rapid growth of social media, bloggers are now a huge subsection of the media to whom we public relations people are pitching stories. Here’s a couple of quick tips on pitching bloggers from The New PR. [...]

    Reply
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