I'm a web strategist and aspiring know-it-all with a passion for all things digital. I've worked in PR, advertising and not-for profit industries, and now I run a creative agency. These are the things I think about, and am sometimes compelled to write. More...

How NOT to pitch bloggers

Aug 30 2006
1

Following my post on How to Pitch Bloggers, I want to post a link to Darren Barefoot’s (another fellow Canuck) post which details exactly how NOT to pitch bloggers. 

Lessons here:

  • Don’t begin with "Dear Webmaster"
  • Don’t talk to bloggers like they’re idiots
  • Don’t pitch to blogs that obviously are not related to your content
  • Referring to people by their general title rather than their name is a big time-saver

All of these seem pretty obvious, but I’m sure that most of the blog pitches that will occur over the next year or so will be low-level workers instructed that they need "online buzz" by some VP who doesn’t really know what that means.