Comments on: What is the future of the PR Pro? http://www.ryananderson.ca/2006/08/28/what-is-the-future-of-the-pr-pro/ Web strategy, design and communications. Thu, 12 Jan 2012 04:15:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ryan http://www.ryananderson.ca/2006/08/28/what-is-the-future-of-the-pr-pro/comment-page-1/#comment-37 Ryan Tue, 29 Aug 2006 03:06:08 +0000 http://www.ryananderson.ca/2006/08/28/what-is-the-future-of-the-pr-pro/#comment-37 Good points, Dan. That corporate DNA when it comes to social media is what makes or breaks a plan. I've been on both ends of the spectrum - from so closed and lawyer-centric that nothing could possibly get done, and so open it was difficult to set one's own boundaries. Thanks for a great comment. Good points, Dan. That corporate DNA when it comes to social media is what makes or breaks a plan. I’ve been on both ends of the spectrum – from so closed and lawyer-centric that nothing could possibly get done, and so open it was difficult to set one’s own boundaries.

Thanks for a great comment.

]]> By: Dan Greenfield http://www.ryananderson.ca/2006/08/28/what-is-the-future-of-the-pr-pro/comment-page-1/#comment-36 Dan Greenfield Tue, 29 Aug 2006 02:56:29 +0000 http://www.ryananderson.ca/2006/08/28/what-is-the-future-of-the-pr-pro/#comment-36 The boundary between marketing and PR is indeed blurring -- especially as PR folks can rely less and less on journalists to filter the message. Marketing to me is about a direct communication to customers, and PR has been about about indirect communication to customers via reporters. With blogging, that distinction goes away. And speaking of customers, it is my opinion that a successful social media strategy rests on two key criteria -- understanding the DNA of your corporate culture and understanding the social media aawareness of your customers. If your customers don't use or get social media, your efforts will be wasted. The boundary between marketing and PR is indeed blurring — especially as PR folks can rely less and less on journalists to filter the message. Marketing to me is about a direct communication to customers, and PR has been about about indirect communication to customers via reporters. With blogging, that distinction goes away.

And speaking of customers, it is my opinion that a successful social media strategy rests on two key criteria — understanding the DNA of your corporate culture and understanding the social media aawareness of your customers. If your customers don’t use or get social media, your efforts will be wasted.

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