I'm a web strategist and aspiring know-it-all with a passion for all things digital. I've worked in PR, advertising and not-for profit industries, and now I run a creative agency. These are the things I think about, and am sometimes compelled to write. More...

What University is Really for

Guy Kawasaki, one of my favourite bloggers, writes a great piece on the "Top Ten Things to Learn This School Year."  I’ve said many times that the problem with a lot of recent grads I see in any field is that they think that their degree is going to get them a job.  Totally wrong.  Since I’ve graduated, I’ve not once been even asked about what my degree was in (good thing, too, since mine sounds TOTALLY made up).

I especially like the part on learning how to negotiate.  I did a lot of that when I was in school, with the registrar, with the professors of courses I was trying to get into – it was pretty much a daily thing.  One of the advantages of going to a school with an utterly incompetent administration, I suppose.

If you do things right, you’ll learn more from your experience at university than you will from your classes.  Of course, you should probably learn something from your classes, too.