Every PR person has a list of phrases they find themselves repeating to every client, day after day. Deborah Schultz and David Parmet share theirs.
My favourites are:
David:
Yes his blog is read by only 2,000 people but it’s probably the 2,000 people you most want to reach.
Deborah:
No, real evangelism, buzz and community cannot be manufactured out of thin air.
I don’t have the energy to write down ten of my oft-repeated phrases, but I’d say that my number one would probably be “I realize that this is your corporate line, but that’s not a story anyone is going to care about.”
Anyone want to share their favourites?

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