I'm a web strategist and aspiring know-it-all with a passion for all things digital. I've worked in PR, advertising and not-for profit industries, and now I run a creative agency. These are the things I think about, and am sometimes compelled to write. More...

PR Mantras

Jul 11 2006

Every PR person has a list of phrases they find themselves repeating to every client, day after day. Deborah Schultz and David Parmet share theirs.

My favourites are:

David:

Yes his blog is read by only 2,000 people but it’s probably the 2,000 people you most want to reach.

Deborah:

No, real evangelism, buzz and community cannot be manufactured out of thin air.

I don’t have the energy to write down ten of my oft-repeated phrases, but I’d say that my number one would probably be “I realize that this is your corporate line, but that’s not a story anyone is going to care about.”

Anyone want to share their favourites?

http://www.deborahschultz.com deb

Thanks Ryan – good one. I really am going to do a round-up post – so please comment or trackback to my post- will make my life easier..c’mon–be your best friend..;)
http://www.ryananderson.ca Ryan

That’s strange – I thought I had. In any case, it’s pinged now! Looking forward to reading the roundup.
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