PR Mantras
Every PR person has a list of phrases they find themselves repeating to every client, day after day. Deborah Schultz and David Parmet share theirs.
My favourites are:
David:
Yes his blog is read by only 2,000 people but it’s probably the 2,000 people you most want to reach.
Deborah:
No, real evangelism, buzz and community cannot be manufactured out of thin air.
I don’t have the energy to write down ten of my oft-repeated phrases, but I’d say that my number one would probably be “I realize that this is your corporate line, but that’s not a story anyone is going to care about.”
Anyone want to share their favourites?
Thanks Ryan – good one. I really am going to do a round-up post – so please comment or trackback to my post- will make my life easier..c’mon–be your best friend..;)
That’s strange – I thought I had. In any case, it’s pinged now! Looking forward to reading the roundup.
[...] Ryan Anderson Filed under: davidparmet, pr2.0, socialmedia, blogs, podcasting, wiki, enterprise2.0, socialtext, vox, sixapart, steverubel, debschultz | [...]
[...] in a way that your mother would understand it.” -Ryan Anderson deflates a lot of egos when he points out to client, ““I realize that this is your corporate line, but that’s not a story [...]