Comments on: Open source branding

By: Noah Brier

Noah Brier — Sun, 02 Jul 2006 14:50:38 +0000

Unfortunately, it looks like it costs $99 to download.

By: Ryan

Ryan — Thu, 29 Jun 2006 00:46:17 +0000

Hey Jackie – it’s from the June 19 issue of BrandWeek – and the feature is called SuperBrands. It’s the cover feature… I didn’t see it on the site either, actually.

By: Jackie Huba

Jackie Huba — Wed, 28 Jun 2006 23:42:13 +0000

Ryan,
Can you share the name of the article and which issue it is in? Can’t find it on the Brandweek website. Thx.

By: Ryan

Ryan — Wed, 28 Jun 2006 19:43:08 +0000

I think it’s a really important point. There are a lot of people really evangelizing the whole CGM and PR 2.0, but some don’t think about how it fits their organization. If you don’t have the right type of audience or the right type of culture, it’s not going to work – and might even backfire.

Thanks for reading!

By: Noah Brier

Noah Brier — Wed, 28 Jun 2006 19:37:53 +0000

Glad you enjoyed the quote.

And thanks for the pointer, I actually had no idea it had been published.