I'm a web strategist and aspiring know-it-all with a passion for all things digital. I've worked in PR, advertising and not-for profit industries, and now I run a creative agency. These are the things I think about, and am sometimes compelled to write. More...

How to generate word of mouth

Jun 28 2006
0

Olivier Blanchard at the Brand Builder Blog posts what is possibly the truest thing I’ve heard all week.  To paraphrase his post, the steps to creating great word of mouth are as follows:

  1. Create something that amazes, delights and excites your customers.
  2. There is no step 2.

Check out the original post, bookmark it, and send it to every potential client who wants you to generate word-of-mouth for something completely mundane.