Ryan Anderson dot ca

This blog is about public relations, about social media, about where business-to-consumer communication is moving, and about how we as PR professionals can be a part of a major social shift rather than just a spectator in the arena. But more than any of these, this site is a way for me personally to wrap my head around these changes.

I recently went for with a former colleague of mine to talk about online and social media PR, and I realized that I had a lot of unrelated thoughts written on invisible sticky notes in my head. As the nature of my job ends with me being a lone PR wolf in my organization, it is sometimes difficult to organize my thoughts and the thoughts of others that pour through my RSS reader every day into a cohesive philosophy, which is something that I think PR pros all over the world are searching for now.

Not surprisingly, friends and acquaintances often find talking about blogs and social media tiresome, so I now turn to the most obvious way to discuss the changing nature of social media for insight, validation and that ever-so-sought-after conversation.

I’m going to make a lot of assertions here – and a lot of them are going to be wrong. I urge you to challenge me on these assertions, to become part of the conversation. The purpose of this site is not for me to preach from a pulpit (though for the purposes of the metaphor, I am the one with the pointy hat and sceptre) but rather to encourage collaboration, conversation and cooperation to arrive at a best practice for online public relations.

If you’re a blogger or a practictioner of online public relations, please feel free to introduce yourself. Email me at newpr@ryananderson.ca, or leave a comment here.

The journey of 1000 miles begins with a single step, etc.