I'm a web strategist and PR guy exploring the changing face of communications. More →
Last week, I spent a few hours talking to the students of the faculty of communications at Carleton University about public relations, web strategy and getting a job. The night was segmented into six half-hour round tables, so while most of what I said started to blur together by hour two, I found myself answering [...]
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Q. What copy will perform best on my website? A. I don’t know. Q. What page should I direct search traffic to in order to get the highest conversion rate? A. No clue. Q. What time of day will get the best open rate on my email marketing campaign? A. Dunno. A big part of [...]
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I hit a turning point with a long-term client recently. For a while, we’d been having a regular “social media” meeting with the team, where we would talk about analytics, SEO, web design, content, email marketing, as well as things like blogs and Twitter. Finally, after all these meetings, what social media really was clicked [...]
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When we all first started talking about this whole new “social media” thing, our biggest problem was the need to explain what exactly it was, why it was important, and show how it was going to change the face of business. Today, there’s still a need to help people understand the basics, but there’s an [...]
Read more →Thousands of Twitter messages a day, hundreds of blog posts in Google Reader, folders full of research reports. Sound familiar? Being active in social media usually means being a glutton for information, regardless of the medium. If you’re a dyed-in-the wool knowledge addict, then I’ve got an event for you. Ignite – an event consisting [...]
Read more →I think most people I know are like me in that they wish that given all of the negative news we hear every day, that we could do more to help. More to make the world greener, more peaceful – in general, we want to do more change the world, but we’re not sure where [...]
Read more →The room at the Ottawa Social Media Breakfasts is always packed, but this month, I suspect that tickets will go faster than usual. This September 16, fresh off her triumphant return to the Great White North, Tara Hunt will be joining us to talk about social media, building communities, and her book, the Whuffie Factor. [...]
Read more →One of the best books I’ve read in a while is one called Emergency by Neil Strauss. It chronicles his quest to become completely self sufficient in case of a natural disaster, getting lost in the woods, or some other sort of apocolyptic event that results in a Mad Max kind of society where Mel [...]
Read more →Crisis preparedness has always been an important part of communications, but it’s especially so now that practically every employee, customer and competitor has access to a global publishing platform. But even those companies who have been through the planning and training may be left completely unprepared in times of a real crisis if they’re not [...]
Read more →Since I started Fat Canary, I’ve talked to a lot of organizations about social media. One of the trends I’ve seen over the past year or so has been an increased need to bring social media into the organization – no surprise there. The interesting thing has been their reason as to WHY they want [...]
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